NEWESHING
EncodedByDesign

Data is born protected.

The entire market protects data after it exists. Neweshing eliminates the after.

[ ENCODED BY DESIGN ] // 4E 45 57 45 53 48 49 4E 47

Neweshing
About us

A foundational engineering partner.

We are not a general-purpose software developer.

We deliver specialised technology blocks that are integrated into our clients' own solutions — in contexts that demand robustness, traceability and compliance with critical standards. Our mission is to provide the protection layer and the technical architecture that make systems more secure and better organised.

Global, remote operation

A fully remote structure, coordinated across multiple countries and time zones.

Lean technical core

A small, highly specialised team, with the CTO leading architectural decisions directly.

Continuous research

Ongoing investigation into security, firmware and hardware, producing reusable and auditable components.

The market problem

Access is protected. Data is not.

None of these approaches protects the origin of the data — the exact point where it is born inside the device.

Fortunes are spent on the perimeter — and almost nothing on the information itself.

Firewalls protect the doors. VPNs protect the path. Traditional cryptography protects data while it sits still or travels. There is, however, an interval that none of these approaches covers: the moment the system processes raw information and it exists in readable form inside the device. That is precisely where an attacker who crosses the perimeter finds the data ready to be extracted.

  • Long-lifecycle systems remain exposed to reverse engineering and physical attack for years.
  • Industrial, aerospace and defence sectors demand strict control over firmware and data.
  • A single interception can reveal entire commercial and operational secrets.
Our solution

EncodedByDesign

We do not prevent the theft. We make the theft irrelevant. The attacker may take everything — and what they take is worth nothing.

Protection is not a layer applied to the data. It is a condition of the data itself.

01

Inherent protection

Data is not given protection. It is protected by nature, throughout its entire existence inside the system.

02

Platform independent

The protection travels with the data, not with the equipment. It goes wherever the information goes.

03

Zero clear text

At no point in the system does the information exist in readable form. There is no window to exploit.

Our edge

The difference is the point of protection.

Where conventional approaches protect access or storage, Neweshing protects the origin of the data.

ApproachWhat it protectsClear-text window
FirewallExternal accessRemains exposed
VPNCommunication tunnelRemains exposed
Traditional cryptographyData at rest and in transitRemains exposed
Neweshing — EncodedByDesignThe origin of the dataEliminated

The technology has undergone independent and internal offensive testing, and is developed in conformity with international standards for critical embedded software. Reports and client references are available under a confidentiality agreement.

Proven in the field

From firing command to recovery.

Plasmahub · technology partner · LATAM and Middle East

EncodedByDesign operates today in fire control and recovery control units inside launch platforms, together with Plasmahub.

These are functions where information must arrive intact and exactly on time, and where failure allows no correction after the fact. That is why we chose to prove the technology there: from the logic that authorises actuation to the logic that commands recovery, the data stays worthless to anyone who intercepts it. What holds under that regime holds anywhere.

The challenge

Real innovation does not fear scrutiny.

We have opened two public access points running EncodedByDesign on hardware-agnostic electronics.

We do not ask you to take our word for it. We invite developers, researchers and ethical hackers to examine the system in operation and verify in practice what makes us different. The environment is available for audit and functional testing — no simulation, no demo build.

The scope of the challenge is strictly the two dedicated access points maintained by Neweshing for this purpose. No partner or customer embedded system is exposed. Access by accreditation, with responsible disclosure coordinated with the technical team.

Where it applies

Environments that allow no failure.

Our technology is supplied as foundational engineering — never as a surface-level application.

Critical embedded systems

Long-lifecycle equipment that must withstand reverse engineering and physical attack over years in the field.

Industrial, aerospace and defence

Operations that require strict control over firmware and data, with traceability and documented evidence.

Sensitive corporate environments

Organisations that need to organise and protect source code, internal data and confidential workflows.

Contact

Let us discuss your project.

Every project carries its own volume, requirements and context. Speak directly with our team for a dedicated assessment.